Company Background
Business Description: kpkc provides custom made, Korean-style inspired clothing that caters to mid and plus sized females. Many mid and plus sized individuals wish to showcase their style through k-style designs, but are unable to do so due to limiting sizing factors.
Mission Statement: kpkc brings the whimsy and joy of k-styles designs to the consumer, with none of the sizing stress! 68% percent of American women wear a size 14 or higher, and almost 56% of plus sized women reported feeling unhappy with their clothing size options in 2020 alone.
Business Model: kpkc offers a variety of distinctive designs in diverse sizes, including jumpsuits & matching sets. Designs can be purchased through kpkc’s website, promoted through media platforms such as Instagram and Youtube. Means of payment include PayPal and/or credit or debit transactions. Customers can purchase a design from anywhere between $166.76 - $239.36. Once purchased, the customer can choose from either standard or express shipping, a courier (Fedex, UPS or USPS) will then be selected by kpkc.
Market Opportunity
Target Market: Mid to plus-sized women in their late teens to late 20's who struggle to find quality k-style clothing in their sizes.
Opportunity: In a survey conducted in 18 countries in 2020, 22.7% of respondents stated that the K-pop and K-styles were “very popular” in their country; In December 2018, it was estimated that the band generates around four trillion South Korean won as economic value to the country per year.
Industry Overview: The global adaptive apparel market was valued at 271.88 billion U.S. dollars.
Leadership
Qualifications: Young entrepreneur who is up to date with trends in other cultures, specifically Korean fashion (k-styles); Passionate about body inclusivity and proactively facilitates discussions on Discord; Participant in NFTE Entrepreneurship Course; Mentored by parent with over 10 years of sewing experience
Contact Information
Kaity
Kaityprz@gmail.com
:@shopkpkc
kpkc
Yonkers, New York
Year Founded
2021
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Selling Price per Unit
$166.76-$239.36 per customized item
Gross Profit per Sale
$90.9 - $98.56 per customized item
Monthly Operating Expenses
Clothing materials (including fabric, thread, and lining), labor, shipping, packaging; variable monthly
Break-Even Units/Month
$90.9 - $98.56 per customized item
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