YPIE Scientist: Anayiah

Research: The Effects of K-Pop Music On People’s Mood, Behavior, and Self-esteem

Mentor: Charlotte Kleiman


K-pop is a musical genre that consists of an assortment of other genres such as electronic, hip-hop, rock, R&B, etc. In 2019, Data from the Korean Foundation showed that there were more than 99 million fans worldwide that participate in fan clubs dedicated to South Korean culture, including K-Pop. 85% of the world’s population suffers from low self-esteem (Rubino, 2010). K-Pop and Self-esteem both impact the world significantly. The main purpose of this study is to identify and examine the effects of K-Pop music on people’s self-esteem and the changes of the person’s mood/behavior due to the fandom or artist. My hypothesis is that the music or fandom of an artist will have a significant effect on the person’s self-esteem and mood/behavior. One of the research papers that influenced this experiment was by Laffan et al. (2020). For his study he investigated that the self-categorized K-pop fandom characteristics will have higher levels of K-Pop fanship and psychosocial outcomes. For this study, the experiment is going to use an online survey. This survey will be distributed to various social media platforms. The participants will be the ages of 15-30 of any age, gender, and nationality. The survey will be broken up into two parts and there will be a total of 20 songs; 10 songs are K-Pop and the other 10 from other genres. The song choices are based on the song’s valence score, which is a measure from 0.0 to 1.0 describing the musical positiveness conveyed by a track (Kurt Lewin, 1935). The participants will then answer the following 9 questions. The Self- Assessment Manikin (SAM) is a pictographic scale to assess emotion in three independent affective spaces which are valence, arousal, and dominance (Bradley & Long, 1994). The Semantic Differential Scale (SDS) is a seven-point scale used to derive the respondent’s attitude towards the given object or event by asking him or her to select an appropriate position on a scale between two bipolar adjectives (Charles Osgood, 1979). It is predicted that on the SAM scale, more participants will rank themselves of having greater and happier moods. For the SDS, the participants will score high. It is expected that K-Pop will bring in greater mood changes than the other genres. The results of the study may show that K-Pop or music in general could be a new way for people to increase their self-esteem.

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